Hi, I'm Dina.
I'm a psychology-driven integrated marketing communications consultant specializing in ethical and trauma-informed marketing communications.
Who I am...
What I do...
I help brands communicate effective marketing messages and engage with authenticity, integrity, and empathy in a world that needs it now more than ever.
Why I do what I do...
We’re all navigating traumatic challenges—people, organizations, communities, and the planet alike. For companies to thrive, marketing and sales must be part of the solution, not the problem. The old paradigms in marketing communications are tumbling down around us. The status quo is broken and ineffective. We're trying to establish roots and reach people amidst incredible disruption. We need a new approach.
The world craves gentle, genuine connections. Brands, marketers, and communications and sales professionals have voices with profound potential. Not just to sell, but to reframe marketing as a service to our audiences and to uplift them. We can make a difference, one campaign and one sale at a time.
Together, we can succeed in business and create a kinder world by:
🔹Redefining how your customers think and feel with care
🔹Reframing your customers' pain points to provide genuine value
🔹Aligning your branding with compassionate psychology
🔹Adjusting your messaging and tactics to contribute positively to the world
🔹Creating meaningful connections through your marketing and sales efforts
Why work with me...
Why should you take the time and effort to ethical, trauma-informed, psychology-led marketing, communications, and sales tactics into your business?
This is a good question. Any time you change branding, messaging, or strategy, it involves some disruption and trial and error. And it can be a little scary. Letting go of the status quo and the past takes a leap of faith.
But if you want to build goodwill, make a positive impact in the world, and future-proof your business in uncertain times, ethical marcomms is the way forward.
If you're a business owner, leader, or fellow marcomms professional, we may be a good fit to work together if you are...
Concerned about the future
Worried about the future of your business and the world? Me too. That's why I want to help.
Driven to build a brand that lasts
Growing genuine connections and community around your brand means you'll stand the test of time, even if your products or services change.
Service oriented
If you want to improve lives with your communications as well as your products or services.
More about me...
My approach is rooted in 25+ years of experience in integrated marketing communications. I have a degree in psychology and continuing education and accreditation in psychological modalities and forward-thinking business strategies that shape how we reach each other.
I believe in kindness and wish well-being for people, institutions, and the Earth.
I'm Green Shield certified by the Institute of Advertising Ethics and belong to the IAE's Green Shield Connect program, committed to safeguarding against greenwashing in marketing, communications, and advertising. I am a member of the Institute for Advertising Ethics' Special Issue Councils on Ad Fraud, AI, Retail Advertising, Targeting Children, and Conscious Attention.
I proudly belong to the Association for Spiritual Integrity, a membership that's near and dear to me for my avocation, Whispering Wilds.
I invite you to explore my background and recommendations through my resume and my LinkedIn profile.
Meet me in the marcomms space...
Join me on my perch in the marketing communications space, my LinkedIn newsletter about kind marketing.
Immerse yourself in integrity...
Watch for my LinkedIn Pulse articles for insights into ethical and trauma-informed marketing approaches.
If you’d like to explore success through ethical marketing for your business, let’s schedule a free 30-minute call.
Connect with me for a chat...
My journey began in the music industry, where I worked on digital presence for Joan Jett's label Blackheart Records and for composer, music producer, and screenwriter Michael A. Levine.
In the years since, I've had the pleasure of digging deeply into multichannel, integrated marketing communications—from analysis to branding, strategy to boots-on-ground execution—for dozens of businesses, with agencies and independently.
My B2B, B2C, B2B2C, and DTC clients' industries include: Agriculture, Animal welfare, Art, Beauty, Cosmetics, Cybersecurity, Data analysis, Ecommerce, Education, Entertainment, Events, Family law, Film, Finance, Fitness, Fragrance, Government, Healthcare, Home decor, Hospitality, Interior design, IT, Landscaping, Leadership consulting, Literature, Logistics, Manufacturing, Marketing communications, Media, Medtech, Mental health, Music, Non-profit, Novelties, Parenting, Personal care products, Pet products and services, Photography, Politics, Public health, Publishing, Recruiting, Restaurant, SaaS, Security, Sports, Subject matter experts, Trading, Video games, Wellness, and Wine & spirits.
Industries I've worked in...
Expanding my horizons...
I consider myself an "eternal learner," and in ethical marketing communications, there are endless opportunities for learning and growth. I regularly pursue continuing and professional education credits and certifications in areas relevant to ethical and trauma-informed communications. I frequently attend conferences and summits, where I network and gain wisdom from thought leaders.
Stagnancy isn't an option. The world moves fast, and I strive to match the pace. I enjoy fresh perspectives and gladly face the pressing challenges that make ethical and psychology-led marketing communications a necessity.
I've grown through...
Degree
🔹BA in Psychology, Magna cum laude (Northcentral University, 2007)
Study
🔹Computer Information Systems (County College of Morris, 2002)
🔹Biology Tract (Villa Walsh Academy, 1997)
Certifications
🔹IAE Green Shield (Institute of Advertising Ethics)
🔹Managing Emotions in Times of Uncertainty & Stress (Yale University)
🔹AI-Powered Instructional Design (Learnworlds)
🔹Holistic Health Practitioner (NCCAP, IPHM, CMA, Centre of CPD Excellence)
🔹Neuroscience Coach (IPHM, CMA, Centre of CPD Excellence)
See all certifications on LinkedIn
Courses
🔹Introduction to Radical Listening (Acumen)
🔹Theory of Change for Brand Communications (Acumen)
🔹Storytelling and Content Creation to Transform Your Personal Brand (LinkedIn)
🔹Building a Broad Network of Influence (LinkedIn)
🔹Asking Great Sales Questions (LinkedIn)
🔹Rubenfeld Synergy Method Workshop (Omega Institute)
Conferences
🔹Biomimicry Confluence
🔹Tapping World Summit 2025
🔹Climate Consciousness Summit 2024
🔹Post-Traumatic Growth Global Summit 2024
🔹Rewiring Your Brain World Summit
🔹Transforming Trauma Global Summit 2024
🔹Collective Healing Conference 2024
🔹Neuro Mastery Summit 2024
About the crows...
What's with all the crows?
Five years ago I was adopted by a lonely mother American crow, Móðir, when her nest failed. She spent many months with me, always near, always mothering. The following spring she and her mate, Faðir, brought two beautiful hatchlings into the world—Smalvængr and Valkyrja. The year after that came sweet Freydís, whose penchant for also adopting strays led to the addition of a wayward fish crow, Fiskr, to our growing family. Last year Móðir and Faðir hatched Undr and Glóa, and then much to my surprise, accepted two presumably orphaned juvenile ravens into the clan: Bjarkan and Mǫsurr. If we get a chance to speak, there's a high likelihood you'll hear at least some of my motley corvids in the background. They live here on my property, defend it, and brighten my days. Naturally, they're part of my brand and trusted advisors!
What's the most random way you've spent money?
I adopted J35, aka Tahlequah, through The Whale Museum, supporting conservation efforts for the critically endangered Southern Resident Killer Whales. J35 is the orca famous for her two "tours of grief" following the devastating deaths of her female calves. As a mother myself, I never once looked away from her plight. I shared her heartache. When the opportunity arose to contribute to Tahlequah's kind, I seized the chance without a second thought.
What's your least-used skill?
I'm a classically trained operatic soprano. While I sing casually every day—to myself, my crows, or my partner—singing with my full operatic voice is exceptionally rare. For one thing, I have neighbors. (That doesn't stop me from kulning, though.)
What's your biggest regret?
I try not to have regrets. I frame failures and missed opportunities as things that simply weren't meant to be. But, I'd be lying if I said I didn't regret turning down the offer of a PA internship extended to me by then-VP of one of the largest PR firms in NYC. He saw something special in me when I was a student in his Music Business class at a local college. My life's trajectory would have been completely different had I been brave enough to take the Big Apple leap at age 19. But my life's trajectory brought me here, to this moment, and it's not a bad place to be. In fact, I'd say this is exactly how things were destined to go.
How do you work with brands?
I work as a consultant, performing the necessary market research, audience analysis, competitive analysis, head-to-toe brand and messaging development, integrated strategies and tactics, OKRs/KPIs and monitoring plans, mentoring, and support for the processes and stacks they'll use to make an impact with ethical marketing. I'm equally comfortable with startups or solopreneurs as I am with SMBs or large companies, and I have experience in numerous industries, for-profit and non-profit. Whether a company's just starting out or looking to add a kinder angle to their existing marcomms, my evaluation and input help. I work remotely, meeting with leaders and teams on Zoom or Google Meet as needed. My retainer includes these meetings, hours spent advising and authoring strategies, timely delivery of all agreed upon materials, and handing off to those who'll execute the tactics. Every client's needs differ, so specific services and retainer scope vary. I'm flexible and transparent every step of the way. To explore what will work best for you, schedule a free 30 minute call with me. If we're not a good fit, I'll connect you with someone who might be. No pressure.
What's your favorite...?
... TV show: The Last Kingdom
... Movie: The Lord of the Rings trilogy
... Book: The Little Prince
... Podcast: Nordic Living
... Video Game: Sky: Children of the Light
... Color: Green
... Season: Autumn
... Vacation Destination: Anywhere wooded or along the North Atlantic
... Scent: Wood smoke
... Number: 13
... Word: Dirigible
... YouTube trend: Vloggers who buy tiny cabins in north Sweden
... Fabric: Bamboo
... Drink: Herbal tea
... Aesthetic: Hygge-drenched, cozy cabin vibes
... Holiday: Yule
... Motto: "Be like the bison"