Ethical Marketing Communications for Authentic Brand Connections | Roots and Reach: Ethical Approaches to Thriving Marketing Communications

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A large billboard with an abstract background and the word 'INSPIRE' prominently displayed in white letters. The words 'ALWAYS' and 'never discourage' accompany the main text. Below the billboard, a small store is visible, with a roof sign that reads 'Kalamazoo Indoor Gardening' and 'Hydroponics, Organics, Indoor Lighting' on a yellow background. The area is surrounded by greenery and trees.

A large billboard with an abstract background and the word 'INSPIRE' prominently displayed in white letters. The words 'ALWAYS' and 'never discourage' accompany the main text. Below the billboard, a small store is visible, with a roof sign that reads 'Kalamazoo Indoor Gardening' and 'Hydroponics, Organics, Indoor Lighting' on a yellow background. The area is surrounded by greenery and trees.

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